Two local labels among finalists in GQ's search for the best new menswear designers
Two of the finalists are based right here in Southern California (Warriors of Radness is headquartered in Los Angeles, and Riviera Club's home base is Santa Monica) with the rest hailing from New York City.
All six finalists will be featured in the March issue of the men's magazine, and selections from their Fall 2011 collections will be showcased at a New York City event on Feb. 10 (which happens to be the opening night of New York Fashion Week).
Although one winner will take home a $50,000 cash prize (and bragging rights), all six will have the opportunity to contribute looks to a limited-edition Dockers capsule collection that will be exclusive to Bloomingdale's for a month this fall and featured in GQ's September issue. This is a significant change from past years in which just the ultimate winner collaborated on a capsule collection -- with the Levi's brand (the parent company of both brands is San Francisco-based Levi Strauss & Co.)
Now in its fourth year, past winners include Billy Reid (2010), Robert Geller (2009) and Engineered Garments designer Daiki Suzuki (2008).
-- Adam Tschorn
Photos: Looks from the runway collections of designers who have won the GQ competition in past years, including Robert Geller in 2009 (at left, Credit: ©Dan and Corina Lecca) and Billy Reid in 2010 (at right, Credit: Jonas Gustavsson & Peter Stigter / For The Times). This year, two of the six finalists hail from Southern California.