All The Rage

The Image staff muses on the culture of
keeping up appearances

« Previous Post | All The Rage Home | Next Post »

Echo Park boutique E.P.I.C. hosts a shop-in-shop for NYC's Convent

January 25, 2011 |  1:30 pm

EPIC Indie boutique the Echo Park Independent Co-op — more commonly known as E.P.I.C. — debuted on Sunset Boulevard last year with the mission of bringing quirky L.A. fashion brands to the fore.

But now the museum-esque store it bringing a bit of the Lower East Side to L.A.'s Eastside.

Convent, a similarly avant-garde-minded boutique that launched, also last year, on Stanton Street in New York, will be erecting a shop-in-shop of its mostly Manhattan-based labels (including Sally LaPointe, Triskaidekaphobia, Coco and Breezy, YC: Ying Chu and Dusen Dusen) inside E.P.I.C.

The shop will only be open Wednesday through Sunday, but Convent owner Travis Wayne insists that's plenty of time to introduce L.A. to his edgy wares.

Wayne met E.P.I.C. co-founder Tristan Scott in 2009, and the pair "always talked about opening our own shops," he said. And "from Day 1," they discussed collaborating with each other so as to have a presence on both coasts.

"I love their collection of L.A. designers," Wayne added. "We thought it would be a nice way to spice things up" in a historically slow retail month.

The sibling stores are also in talks to stage a collaboration in New York in the future — but not at Convent ("They have a lot more room in their store than I do," noted Wayne).

The retailers will host a joint party that's open to the public on Friday from 8 to 11 p.m. at E.P.I.C. — 1712 W. Sunset Blvd., Los Angeles.

--Emili Vesilind

Photo: a look from New York's Convent boutique. Credit: Claudia Veizaga for Convent.