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American Eagle Outfitters' T-shirt designed to help rebuild schools in Haiti

January 5, 2011 | 10:00 am

Jan. 12 marks one year since a devastating earthquake shook Haiti and American Eagle Outfitters has created a “Help Haiti Heal” T-shirt that the company says were made in Haiti.

American Eagle Outfitters, which is generally known as a mall store offering denim cut-offs, basic knits and worn-in military-style jackets for teens and college kids, started selling the tee in 900 of its stores on Monday. All of the $15.50 purchase price will be donated to Concern Worldwide’s education program in Haiti, with the potential to raise as much as $1 million.

Several celebrities have signed on to promote the T-shirts and cause, including Mark Ruffalo and Paul Bettany –- though no sign yet of Sean Penn wearing one.

The Help Haiti Heal T-shirts are available at American Eagle Outfitter stores and at for $15.50.

-- Melissa Magsaysay

Photos: From left, Paul Bettany and Mark Ruffalo wearing "Help Haiti Heal" T-shirt/American Eagle Outfitters