American Eagle Outfitters' T-shirt designed to help rebuild schools in Haiti
American Eagle Outfitters, which is generally known as a mall store offering denim cut-offs, basic knits and worn-in military-style jackets for teens and college kids, started selling the tee in 900 of its stores on Monday. All of the $15.50 purchase price will be donated to Concern Worldwide’s education program in Haiti, with the potential to raise as much as $1 million.
Several celebrities have signed on to promote the T-shirts and cause, including Mark Ruffalo and Paul Bettany –- though no sign yet of Sean Penn wearing one.
The Help Haiti Heal T-shirts are available at American Eagle Outfitter stores and at www.ae.com/haiti for $15.50.
-- Melissa Magsaysay
Photos: From left, Paul Bettany and Mark Ruffalo wearing "Help Haiti Heal" T-shirt/American Eagle Outfitters