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Your morning fashion and beauty report: designer labels, Pendleton and Victoria Beckham

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Another day, another excuse to mention Kate Middleton. No, we know that’s Victoria Beckham above (more on her below) and we don’t have any updates on the impending royal wedding, but we can tell you a little bit about Daniella Helayel, the woman behind Issa, the label of the famous blue dress Kate wore when her engagement to Prince William was announced. According to Women’s Wear Daily, Helayel plans to 1.) launch e-commerce on Issa’s website; 2.) open standalone stores in Brazil; 3.) start selling a collection for children; 4.) restart her business in the U.S.; and 5.) go for world domination...or at least a global brand. [WWD, subscription required]

Lacoste is tweaking its approach to advertising in 2011, announcing an ‘Unconventional Chic’ campaign. What’s new? Models are wearing the label’s signature polos over evening wear and formal dresses. [Stylelist]

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When you hear the word ‘Pendleton,’ perhaps you think pleated skirts and Main Street and blankets. But the organization known for its ‘Americana’ appeal is about to launch (next month) the Portland Collection, which is being touted for its ‘progressive,’ or urban, sensibility. No mention yet of organic vinegar or the evils of corporate coffee, but ‘the fit is trimmer, for a younger customer.’ [WWD, subscription required]

In the midst of returning gifts? Some stores are making that a little easier this year. [WSJ, subscription required]

Another top 10 list, this one from The Telegraph, kicks off with a mention of Victoria Beckham, who is making the ‘fashion world sit up and take notice.’ In fact, the Telegraph says, ‘2010 saw Victoria Beckham, the fashion designer, go from ‘wannabe’ to the real deal.’ [Telegraph]

--Alice Short

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