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Revolve.com celebrates relaunch with a music and food truck-filled party

November 12, 2010 |  5:54 pm

R3_homepage Anyone who has spent many nights (and often times some, uh, work days), shopping online for the latest and greatest trendy items may have come across revolveclothing.com, which stocks more than 500 men’s and women’s clothing and accessory brands ranging from designer to contemporary. On Thursday, the 7-year-old, L.A.-based company went live with the relaunch of the site, which now includes a social networking aspect and various “muses” to inspire and guide users through the plethora of fashion labels.

The social networking feature is Facebook-esque, but with a serious fashion slant. Users can build their own page on the site, adding their favorite trends (including visuals like runway shots and mood board collages), what they are currently coveting, and recent purchases as well as archive stories from the site’s “magazine” section where style muses like Nicole Richie, Rumi Neely and Harley Viera Newton are featured in fashion spreads.

To mark the completion of the makeover, which according to revolveclothing.com owner Michael Mente, took nine months to execute, the site celebrated with a party held at Revolve’s brick and mortar flagship boutique in West Hollywood. Hundreds of guests flocked to the event that was DJ’d by Harley Viera Newton and fed SCAR0883by the Komodo and Coolhaus gourmet food trucks. Truffle fries and Prosecco kept everyone satiated and fueled up to dance to Viera Newton’s set as well as a performance by Rain Phoenix.

The crowd looked like an ad for all the brands on the site, with girls in solid colored mini dresses and peep toe booties and the boys in sleek military-inspired coats and rigid, designer denim.

With new tools to navigate through the tens of thousands of products on the site and the social networking feature to hoard your wish list items and nab a peek at what people like Richie and Kardashian stylist Monica Rose are buying, combing through the site should be a lot less clunky than before. As if anyone needs another reason to shop online... 

-- Melissa Magsaysay

Photos: At top, a screen shot from the newly refurbished revolveclothing.com retail site. At bottom, fashion DJ du jour Harley Viera Newton/Revolveclothing.com

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