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In the Jeans: Madison Melrose hosts 'Holiday Denim Drive'

November 30, 2010 | 11:00 am

Decades,jpg We all have a pair or two of past-season jeans lurking in our closets. And Madison Melrose has come up with a great reason to purge them from our wardrobes this holiday season.

The L.A. boutique is teaming up with local denim brands Genetic, Decades and Sinclair for a "Holiday Denim Drive" event on Dec. 9.

Here's the deal: Bring a pair of lightly worn jeans to the party -- which will feature drinks and a DJ -- and get 30% off a purchase from any of the participating denim brands.

Madison will be donating every pair of jeans, along with a portion of the evening's proceeds, to the Downtown Women's Center, whose mission is to provide permanent supportive housing and a safe and healthy community for homeless women.

The event, which will take place from 6 p.m. to 9 p.m. at Madison Melrose (8115 Melrose Ave., Los Angeles), is open to the public, but guests are asked to RSVP to or (310) 234-8888.

--Emili Vesilind

Photo: "Jen" jeans by Decades Denim. Credit: Decades Denim.