L.A. denim veterans launch Mother, a covetable new denim brand
Just when we were thinking the cachet of premium denim was close to nil, Mother, a new ultra-covetable denim collection, comes along.
The brainchild of two veterans of high-end denim — Tim Kaeding, former creative director/designer for 7 for All Mankind, and Lela Tillem, former president of sales and marketing at Citizens for Humanity — the line is launching in stores this spring. And really, we can hardly wait.
Mother's first collection features over a dozen highly nuanced styles, from flares, bellbottoms and wide leggings to leggings and skinnies.
But Mother's magic is in its washes, fabric and fits. The denim is soft, but with a bit of stretch for a sumptuous fit — the kind of fit that made Jane Birkin's and Bridget Bardot's jeans so sexy. And the washes are atypical, ranging from richly pigmented black and white denim to super-saturated blues. The collection also includes twills in soft, buttery colors.
"We are taking our expertise in fit and finish and adding a key third element that involves developing new denims that feel like cashmere," said Kaeding, who added that the mission of the brand is to "break the barriers of what people have come to expect of average mainstream denim companies. Aside from the obvious luxurious nature of the denims, we really went after a more saturated wash palette."
The first collection was inspired by "everything from '60s cinema to Max's Kansas City," said Kaeding. The first delivery of the collection to stores is planned for Jan. 30.
Prices for denim and twill bottoms will range from a reasonable $100 to a wallet-busting $242. But Kaeding is circumspect about the higher costs, noting that folks will still pay steep prices for jeans as long as "people are still willing to pay for compliments."
Photo: "The Drama," one of the styles in Mother's spring 2011 collection. Credit: Mother.