Hurley's 'Tron' togs zip into PacSun Nov. 19
Apparel- and accessory-wise, Disney seems to be giving "Tron: Legacy" the "Alice in Wonderland" treatment -- pairing with designers and clothing brands that key in on every possible demographic and price point.
Last month, we told you about the jewelry, and earlier this month we noted the "Tron"-themed pop-up store at Royal/T in Culver City. Now we've finally got some more details on Hurley's "Tron: Legacy"- inspired capsule collection of men's and women's apparel that's zipping into select PacSun stores on Nov. 19. The clothes will be sold exclusively in those stores until widening retail distribution on Dec. 5. (The actual movie bows at theaters on Dec. 17.)
The collection, which will range in price from $29 to $129, includes the usual action-sports assortment of board shorts, T-shirts, denim, hoodies, lightweight outerwear pieces and New Era caps for both men and women, as well as some featherweight tank-tops and dresses -- and even a bikini -- for women.
Most of the pieces are black (with a few white pieces thrown in) with accent piping and screenprinting in the signature shades of blue or orange associated with the film.
The "Tron" inspiration also includes a hexagonal honeycomb pattern that can be found printed on board shorts and quilted onto the exterior of jackets. Several of the pieces play with light, including T-shirts with glow-in-the-dark prints and stretch denim jeans with reflective tape accents on coin pockets and interior inseams.
The exclusive retail engagement won't be the only reason to point your lightcycle toward the nearest PacSun either. In addition to getting cards good for a Daft Punk music download (as our compatriots over at Hero Complex informed us back in September, Daft Punk created the movie's soundtrack), fans who make "qualifying purchases" at the mall-based retailer will score special screening tickets that will get them in the door for a 12:01 a.m. 3-D screening the day the movie opens.
-- Adam Tschorn
Photos: A T-shirt (left) and dress (right) from Hurley's "Tron: Legacy"-inspired capsule collection. Credit: Hurley Inc.