All The Rage

The Image staff muses on the culture of
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Your morning fashion and beauty report: Kate Walsh, Katy Perry and Beyonce make fragrance news. And the metrosexual gives way to the machosexual.

October 15, 2010 |  9:00 am

When is a derriere not a derriere? When a jeans company describes it in ads with a term that can't be used in a family newspaper (or website)....and with no bleeping! That's the latest trend in denim advertising, and companies such as Levi's say they are just using the same language their customer would use. Just one more sign of Armageddon. [Wall Street Journal] (Subscription required.) 

L'Oreal Paris is launching an anti-aging line called Youth Code that is said to include the first mass market skin care products that stimulate genes to reverse the effects of aging. [WWD] (Subscription required.)

Celebrity deal of the day: Kate Walsh, aka Dr. Addison Montgomery on "Grey's Anatomy" and "Private Practice," is entering the beauty business, with a new fragrance called Boyfriend. [WWD] (Subscription required.)

Speaking of celebrity fragrances, Katy Perry is tricked out in a pink and blue Latex catsuit, playing with a giant ball of pink yarn, in her ads for her new fragrance, Purr. [WWD]  And Beyonce is following up her Heat fragrance with Heat Rush, a daytime scent to be released in February. [WWD] (Subscription required.)

We love food; we love fashion. And Barneys New York is bringing both together in holiday window displays that will be inspired by famous chefs, including Emeril Lagasse, Mario Batali, Bobby Flay, Cat Cora, Ina Garten, Anne Burrell and Paula Deen. [StyleList]

Actress/singer Selena Gomez is auctioning off the Catherine Dean gown she wore in her "A Day without Rain" video to benefit UNICEF. [People] The dress is available through Nov. 10 on the online auction site Charitybuzz.

Can it be true? Reports from across the pond are that the recession is forcing men to abandon being metrosexuals to become moisturizer-less, hair-gel-eschewing machosexuals. [StyleList]

-- Susan Denley

Photo: Kate Walsh. Credit: Jay L. Clendenin / Los Angeles Times