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Bearded & Tschorn: Plans for Movember's charity mustache grow goes from fuzzy to focused

October 1, 2010 |  3:00 pm

It's Oct. 1 -- which means Movember sprouts anew in less than a month. The annual charity event, which takes place each November, is designed to raise awareness and funds in the fight against cancers affecting men.

When all the lips were fuzzed and all the donations tallied, 28,000 U.S. 'stache-thletes helped raise $3.2 million last year, an amount split between the Prostate Cancer Foundation and the Lance Armstrong Foundation. While that sounds impressive, note that on the international stage that put the U.S. squarely in fourth place -- behind Canada.

A Movember rep told me Friday that they're currently aiming for 50,000 participants and $5 million in funds raised by the time the month-long charity 'stache farming is done.

And, according to organizers, men all across Southern California are preparing to do their part and sport the hairy ribbon of hope for a good cause, among them the entire USC Rugby team and Los Angeles Fire Department Fire Station 4 -- which also has issued a challenge to the other 105 fire stations across our fair city.

There's a bumper crop of new mustache-related merchandise raising money for the charities too -- including 'stache-themed T-shirts by Fuzzy Ink ($5 from each T-shirt goes to Movember) and Palmer Cash (which is kicking in $10 a tee), and returning jewelry collaborator Arbitrage (which kicks in $20 per pair of Rage_lapel cuff links sold) is adding a lapel pin to its offerings.

But the thing we're most excited about is the yet-to-be-revealed result of a partnership with new sponsor Toms Shoes. Even though images of the Movember-themed footwear won't be released until later this month, the kicks have been described to us as black shoes emblazoned with a gold mustache design, and a portion of proceeds from the sale of each pair will go to Movember's chosen charities -- on top of Toms' longtime buy one, donate one policy.

Or instead of opening your wallet, you can simply put your money where your mouth is (well, just above it, technically), and register at the Movember website by Nov. 1, get family and friends to monetarily sponsor your monthlong mustache marathon, and remember to start the month clean shaven.

While we may not be able to completely beat prostate and testicular cancers in one calendar month, can't we at least beat Canada?

Photos: At top, sales of mustache-themed T-shirts from Fuzzy Ink will help fund charities that support research and awareness of cancers affecting men. Credit: Movember. Bottom, Arbitrage is adding a lapel pin to its collection of Movember-funding cuff links. Credit: Arbitrage

-- Adam Tschorn

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