Musings on the culture of keeping up appearances

All the Rage

« Previous Post | All The Rage Home | Next Post »

Maison Martin Margiela designs a shirt for World AIDS Day

-2 Beginning with its fall/winter 1994 collection, Maison Martin Margiela has for years been designing a shirt to benefit AIDS research -- each with a thought-provoking line of text printed on it.

This year's quote, "There is more action to be done to fight AIDS than wear this T-shirt, but it's a good start," is emblazoned across the top of a V-neck white T-shirt — though most of the text is on the inside of the shirt, which was intentionally done to spark conversation.

A percentage of the sales of the T-shirts are donated to Aides, a French organization dedicated to the fight against AIDS/HIV. Over the years, 170,000 T-shirts have been sold, raising more than $975,000 for the charity.

This year, Maison Martin Margiela is kicking off another initiative -- tweaking the design of the shirt to include the message in various languages, in homage to World AIDS Day.

The first language chosen was Japanese, and it's no wonder. The artful black script looks more refined than English ever could.

The $120 tee will be available on Dec. 1 (World AIDS Day) at all Maison Martin Margiela stores.

-- Emili Vesilind

Photo: Maison Martin Margiela's first World AIDS Day T-shirt.

 
Comments () | Archives (0)

The comments to this entry are closed.



Connect

Recommended on Facebook


Advertisement

In Case You Missed It...

Video



Tweets and retweets from L.A. Times staff writers.





Archives
 

Categories