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MAC Cosmetics unveils its Venomous Villains collection at South Coast Plaza

October 3, 2010 | 10:53 am

MAC

The Evil Queen from "Snow White" may not have been the fairest of them all, but she was certainly the hottest grown-up in town.

The glamorous evil-doer is one of four classic Disney villains inspiring Venomous Villains, a new cosmetics collection from MAC Cosmetics.

Costa Mesa, Calif., shopping center South Coast Plaza hosted the North American debut of the collection at a press breakfast Friday morning, unveiling an interactive exhibit erected in the center's Jewel Court.

The exhibit, which is open to the public through Sunday at 6 p.m., showcases the cosmetics collection -- featuring packaging printed with full-color illustrations of the Evil Queen, Cruella de Vil ("101 Dalmatians"), Maleficent ("Sleeping Beauty") and Dr. Facilier ("The Princess and the Frog") -- and also includes four theatrical backdrops, complete with costumes for guests to affect each dastardly character. A photographer is stationed at each tableau to snap photos of guests.

"We love to bring elements of showmanship and fashion," said Jennifer Karsten, global senior makeup artist for MAC. "With this collection...you get to step into the world of Disney and embody that character."

Or at least each character's je ne sais quoi. While some members of the media gleefully mugged for the camera in a two-toned Cruela wig, Evil Queen crown, etc., others sat down for mini-makeovers with MAC makeup artists.

In true MAC style, the collection is full of bold colors (think electric blue shadow and fuchsia lipgloss), but also boasts less punchy hues, such as "Innocence, Beware," a sheer nude lipstick tone that's neither too concealer-cakey nor too icy-pink.

And the products' names are just as engaging as their colors; "She Who Dares," "Toxic Tale," "Dark Deed," and "Vainglorious" are among the snappy monikers. So hard to resist evil when it's trussed up so stylishly.

-- Emili Vesilind

Photo: MAC's Evil Queen line, part of the Venomous Villains collection. Credit: MAC Cosmetics

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