Cat Deeley helps Links of London celebrate in Los Angeles

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Cat Deeley was recently appointed global brand ambassador for the Links of London 2010 autumn/winter ad campaign, shot in Los Angeles by Luis Sanchez. ‘We wanted somebody who was from London, somebody who was gorgeous and somebody who was very friendly, and that had to be Cat Deeley,’ said Andrew Marshall, Links of London’s chief executive, at a party the jewelry line threw Thursday in a studio on Melrose Place. ‘It has been an absolute dream working with her, so easy, there is no pretentiousness there at all. It’s fantastic,’ he said.

Links of London had invited friends and clients to celebrate the 20th Anniversary of the brand, the launch of the 2010 autumn/winter collection and the presence of TV personality Deeley as their first ever global brand ambassador.

The company’s products are available online and in stores globally. Collections include jewels and watches for men, women and children with charms starting at $30 and higher-end products costing upwards of $3,000. The 2010 autumn/winter collection consists of four lines: 20/20, Infinity, Effervescence and Friendship. Deeley designed two of the friendship bracelets, which are inspired by her vacations in Spain. ‘I was thinking Ibiza, in summer time, when I’ve been lying on the beach where the sea is that turquoise color and there’s powder white sand,’ she said. ‘It’s the piece you wear when you’ve been lying on the beach all day and your skin smells of the sunshine. You then throw on a caftan and more jewelry to go out dancing all night. Then you walk home in the morning barefoot along the beach and you still look gorgeous.’

To say she was thrilled about being shot by Sanchez is an understatement. ‘I loved the creative process, and as a girl I love how beautiful they [the photos] make me look,” she said.

Deeley shared her secret to looking your best: ‘Being very comfortable in your skin. Like any other woman, some days I feel amazing and other days my skinny jeans are a bit tight and I don’t like it. So I made the decision two years ago to style myself, because nobody else knows how you feel like you do.’

-- Raha Lewis

Top photo: Cat Deeley with Links of London Chief Executive Andrew Marshall.