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Fendi celebrates new Beverly Center store

October 8, 2010 |  5:45 pm


The Beverly Center got hit with a big dose of glamour Thursday night during the official opening of the mall’s new Fendi Boutique. Until now, the only luxury store in the mall worth mentioning was Louis Vuitton, but it looks like things are going upscale, now that Fendi and the yet to open Prada store have nestled in.

 A large crowd that looked way too dressed up against the gray and white setting of the Beverly Center, Osbourne_VanPraag_Osbourne but just right once past the amber-colored façade of Fendi, gathered to celebrate the store. Once inside, guests quickly got to drooling over the men’s and women’s accessories housed throughout the 2,000-square-foot store. Some women bought shoes, mostly a red suede style with circular cut outs. Men mingled by the logo sneakers and eyed the small leather accessories. A portion of the night’s sales benefitted LACMA.

And though the Champagne and shopping kept everyone extremely occupied, it was hard to ignore the absence of the event’s host, Chloe Sevigny. She was not present at the store or the dinner at the Chateau Marmont that followed, but people didn’t seem fazed and focused on the night’s next biggest star, Kelly Osbourne.

Osbourne, a recent fixture on the E! Channel’s “Fashion Police,” was dressed in a black strapless Fendi cocktail dress and a diamond bib-style necklace from Amrapali, all of which showed off her newly svelte figure. “I work out half an hour every day and 2 to 3 days a week with my trainer,” said Osborne during the Fendi dinner held under the colonnade at the Chateau Marmont. “If I get too busy to work out, I really miss it. I never thought I would be that girl.”

Other dinner guests included Brad Goreski, Perrey Reeves, Cameron Silver and Osbourne’s partner in crime on “Fashion Police,” stylist George Kotsiopoulos, all of whom excitedly opened the slim yellow Fendi box placed at each table setting to find the latest style of sunglasses from the Italian house. The oversized retro frames managed to look right on everyone who put them on. Don’t be surprised to see more and more of the interlocking double F logo around town.

-- Melissa Magsaysay

Photos: At top, the atmosphere at the Beverly Center Fendi boutique opening party; at bottom, Kelly Osbourne; Stacy Van Praagh, president of Fendi North America; and Sharon Osbourne./Photo credit: Stephanie Keenan