All The Rage

The Image staff muses on the culture of
keeping up appearances

« Previous Post | All The Rage Home | Next Post »

Fashion Rules plays its new iPhone app live on Rodeo Drive for Fashion's Night Out

September 10, 2010 |  3:21 pm

Los Angeles-based style blog Fashion Rules, which was launched by Margaret Maldonado, founder of the MMA Agency, and is helmed by fashion journalist Merle Ginsberg, has launched an iPhone application, “Fashion Rules” -- that mirrors a fashion board game of the same name the company released last year.

The app urges you to upload images of yourself, along with your very own fashion “rule,” i.e. “never mix navy blue and black.”

Other users will vote “Make It” or “Break It” on your rule, depending on their viewpoint. There's also a fashion trivia component to the game, where you can test your knowledge of models, designers and trends.

And the company will be playing a real-life version of the app Friday night on Rodeo Drive -- in a spot nestled near the Ferris wheel and food trucks -- in honor of Fashion’s Night Out.

The first live Fashion Rules game recently went down in New York in the handbag department of Bergdorf Goodman, testing the fashion know-how of contestants including Donna Karan, Bergdorf’s creative director Linda Fargo and actress Emmy Rossum.

There will be two rounds of the game played Friday night, both hosted by Ginsberg.

At 6 p.m., catch Vogue West Coast editor Lisa Love and brow expert Anastasia Soire going toe-to-toe; and at 8 p.m. see stylists Christina Ehrlich and Jen Rade, fashion editor and stylist George Kotsiopolous, Kelly Osbourne, “Dancing With the Stars’ ” Carrie Anne Inaba and Rose McGowan test their knowledge.

-- Emili Vesilind

Photo: A trivia screen for the new Fashion Rules iPhone application. Credit: Fashion Rules