All The Rage

The Image staff muses on the culture of
keeping up appearances

« Previous Post | All The Rage Home | Next Post »

Blanket statements: A.P.C. turns its archived fabric into quilts

September 27, 2010 |  8:06 pm

APC French brand A.P.C. is putting its unused and archived fabric to work. The cult-favorite label — which has a store on Croft Avenue in L.A. — will be debuting a series of limited-edition quilts starting Oct. 28.

The quilt project was conceived by brand founder Jean Touitou, who's famously smitten with the handcrafted. The last capsule collection from A.P.C was all handmade by artisans from his native Tunisia.

To design the quilt collection, Touitou tapped Jessica Ogden, who co-designs the brand's Madras collection and is herself a passionate quilt and patchwork collector.

The original point of reference for the project was a cache of quilts Touitou’s mother had made from Kenzo fabrics. But inspiration was also pulled from Ogden's library of books on the 1970s craft movement in America and Amish quilting.

Ogden was given full access to A.P.C.'s fabric library, and came up with seven quilt designs that will be copied 30 times each. A second batch of seven quilts will follow for the holidays. All quilts are hand-stitched by craftswomen from the Bangalore region of India.

The small size (140 by 140 centimeters) is priced at $515, the medium quilts (200 by 205) will sell for $665, and the large quilts (200 by 220) will ring in at $955. A darling gift for the low-key girl who has everything.

-- Emili Vesilind

Photo: A close-up of one of A.P.C.'s new quilts. Credit: A.P.C.