All The Rage

The Image staff muses on the culture of
keeping up appearances

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Your morning fashion and beauty report: What's the big fuss about air-brushing? Zoe Saldana gets down to her Calvins. Charlize Theron, Orlando Bloom sign with Uniglo.

August 27, 2010 |  8:27 am

 Charlize Theron and Orlando Bloom have been named "global ambassadors" for Japanese brand Uniglo's "Made for All" philosophy/slogan. The duo will appear in ads around the world on behalf of the label. [People]

If you're wondering what all the fuss is about air-brushing celeb and model photos, Jezebel's editor in chief Jessica Coen makes the case for what's wrong with it -- in essence, it's all a marketing tool designed to move product at the expense of women's self-esteem (and pocketbooks, we might add) by holding up impossible standards of beauty. [St. Petersburg Times]

Women's Wear Daily is offering a sneak peek on its website of one of Zoe Saldana's new Calvin Klein underwear ads. The ad campaign will debut on E! Entertainment Sunday before the Emmy Awards broadcast. [WWD]

Whether they win or not, some Emmy-nominated actresses are already taking home the bling as various purveyors of goods gift them. Swarovski, for instance, sent 10 nominees, including "Mad Men's" Christina Hendricks and "Modern Family's" Sophie Vergara, personalized Nirvana rings. I'll be watching Sunday to see if they're wearing them! [People]  

To celebrate Fashion's Night Out, Barneys New York commissioned artist Andrew Yang to make one-of-a-kind rag dolls of Vogue's Editor in Chief Anna Wintour and Creative Director Grace Coddington. The dolls will be auctioned off for charity starting Tuesday. [T Magazine]

LVMH Moet Hennessy Louis Vuitton is in talks with Rodarte about the possibility of becoming an investor in the L.A.-based label. [WWD] (Subscription required.)

Two American brands, Reed Krakoff and Michael Kors, are making a splash in Tokyo with store openings there. [WWD] (Subscription required.)

J. Crew plans to put its outlet sales online in September, making deals more accessible for cash-strapped consumers. [Wall Street Journal]

The risks of everyday beauty products are rarely discussed. Now the authors of a new book, "No More Dirty Looks," explain what can go wrong and how to switch to an all-natural routine. [StyleList]

Chinese model Shu-Pei has signed on as a new face of Maybelline. [BellaSugar]

--Susan Denley

Photo: Charlize Theron, shown here watching a World Cup match this summer, will be a brand ambassador for Uniglo.  Credit: Darren Staples / Reuters