Your morning fashion and beauty report: Lady Gaga's alleged alter ego, Christina Hendricks lands new gig and a model Nicky Hilton

We'll be honest. We're mentioning Lady Gaga for two reasons, one of which is we're always looking for ways to attract more readers. It's also an excuse to recall her recent concert appearance in Los Angeles and the devotion of her fans. And there's Gaga news (of sorts): The chatter about her supposed alter ego, Jo Calderone, is building to a roar. [The Cut]

Hard to believe, but Georgia May Jagger (daughter of Jerry Hall and Mick) has a few thoughts about clothing and sharing said clothes. [Vogue UK]

Christina Hendricks has a new job. No, she hasn't abandoned "Mad Men." She's taken on the additional responsibility of starring in London Fog's fall 2010 ad campaign. [People]

It's not just the fame and the money. Celebrity designers have feelings too. Marc Jacobs has had his feelings hurt by negative comments. [Vogue UK] 

And, finally, Nicky Hilton has been modeling some rather unusual headgear in the land down under. [Styleite]

-- Alice Short

Photo: Lady Gaga.  Credit: Lawrence K. Ho / Los Angeles Times