The city of Beverly Hills partners on a beauty brand
The city of Beverly Hills now has its own beauty brand.
Beverly Hills Beauty, a high-tech skin care line, is a partnership between L.A.'s Iconic Labs and the city that helped make Botox and brow lifts famous the world over.
The product line is the first ever
to be granted permission to use the famous Beverly Hills emblem — and
was scrutinized for over a year by
city officials and "local beauty industry insiders" before permission was
(again, for the first time ever) to use the city's name as the brand's
So far, the line only has two products (priced at $59.95 each), a daytime moisturizer and an anti-aging night cream. But they're both chock-full of active ingredients.
Daily Age Revolution, the lightweight daytime moisturizer, features an SPF of 15 (a little too lightweight for California rays, I'd say) and an anti-aging growth factor peptide. The night cream, Advanced Youth Recovery, contains synthetic temple viper venom, a topical alternative to medical injectables that allegedly helps relax facial muscles (a suspect claim, considering that creams sit on top of the skin, nowhere near facial muscles).
Photo: The Beverly Hills Beauty collection. Credit: Beverly Hills Beauty.