All The Rage

The Image staff muses on the culture of
keeping up appearances

« Previous Post | All The Rage Home | Next Post »

Meet Envy, the rarest pair of the "seven deadly slacks"

August 24, 2010 |  6:12 pm

Earlier this month when we told you about online-only, San Francisco-based Betabrand and the adjustable-waist Gluttony Pants that were intended to be the first in a humorously themed series of men's trousers based on the seven deadly sins (wrath, greed, sloth, pride, lust, envy and gluttony), we noted that founder Chris Lindland was tackling envy as sin No. 2.

He's made good on his word, and, as of a few minutes ago, a single pair of (hopefully) envy-inspiring trousers were put up for auction.

The concept is that they're the recently discovered 3,000-year-old pants of the ancient King Smut ("the Hef of his time") but -- as the Betabrand folks readily acknowledge -- they're actually just a one-off version of their popular light-bending Disco Pants.

The big difference -- besides the fact that there's only going to be a single pair custom-made for the highest bidder (up to a waist size 42) -- is the depiction of hieroglyphic naughtiness printed inside the pockets and waistband liner.

The auction for the "King Smuts" will only be open through noon PDT on Aug. 27. And just remember, no matter how much you're tempted to pay for those pants, you'll still have to put them on one leg at a time.

Come to think of it, pants that you could don two legs at a time might actually make us a little envious. 

-- Adam Tschorn

Photo: Betabrand's second item in the "seven deadly sins" series is the one-of-a-kind Envy trouser, which are being auctioned to the highest bidder. Credit: Betabrand

Related story: Belly up to Betabrand's adjustable-waist Gluttony Pants