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Martha Stewart takes on fashion in her first prime-time interview special

August 18, 2010 |  6:00 am


The name Martha Stewart conjures up images of striped linens, puffy souffles and leaf blowers. So it's surprising that the lifestyle doyenne has chosen fashion as the subject of the debut episode of "Martha Stewart Presents," a new prime time interview special on the Hallmark channel.

"Martha Stewart Presents: The Women Who Dress America," a one-hour special  scheduled to air Sept. 19 at 9 p.m., will celebrate four modern-day fashion forces: living legends Diane von Furstenberg and Donna Karan;  Jenna Lyons, president of J. Crew; and Tory Burch, the queen of seaside prep.

The show will be formatted in the style of a traditional talk show, with Stewart engaging in conversations with famous faces from various realms. And like Barbara Walters' sporadic specials, this one will happen only occasionally; a second “Martha Stewart Presents”  is scheduled for November.

Timed to coincide with the close of New York’s Fashion Week, the show is hoping to "dig beneath the surface" to find the sources of inspiration for each designer.

“It’s a wonderful opportunity to bring our viewers a different side of the world of fashion," said Stewart in a press release, "and a better understanding of the challenges and rewards of being on fashion’s front lines.”

Do you think Stewart (who, let's be honest, is almost always photographed in a smock-like button-front shirt) is the right person to interview four of fashion's most illustrious designers?

-- Emili Vesilind

Photo: Martha Stewart attends a party earlier this year wearing a smock-like shirt. Credit: Peter Foley/EPA