Fashion’s Night Out West Hollywood: The little city plans to go big

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The cities of Los Angeles and Beverly Hills have both announced plans for a blitz of well-organized Fashion’s Night Out activities for the evening of Sept. 10, and now it’s West Hollywood’s turn.

FNO WeHo is shaping up to be a tiny city going big: The 1.9 square miles is already home to 27 participating retailers, including Alpha Gear for Gents, Vera Wang, 3.1 Phillip Lim, the Sunset Plaza shopping center, Nicole Miller and Coco de Mer.

In addition, West Hollywood plans to have free shuttles stopping at six locations throughout the city for the duration of the shopping extravaganza, which runs from 6 p.m. to 10 p.m. (with some events starting at 7 p.m.).

While organizers expect more businesses to announce specific plans as the date nears, currently confirmed on the calendar are a Julia Clancey runway show at the Andaz West Hollywood’s RH bar, a display of James Jean artwork at the 3.1 Phillip Lim boutique and a party in Sunset Plaza -- complete with aural ambiance courtesy of live DJs and a runway show of fall fashion from the center’s retailers. (The price of admission? You guessed it: an FNO proof of purchase.)

But the coolest perk of the night might be the chance to have your portrait shot by celebrity rock photographer Robert Knight, who will do the honors for anyone who drops $300 at the John Varvatos store on Robertson.

A full list of participating retailers -- as well as updates and specifics about events -- can be found online at www.AvenuesWH.com/events/fno.

-- Adam Tschorn

More All The Rage coverage of Fashion’s Night Out