Beverly Hills Fashion's Night Out takes shape
Sixty-seven retailers have signed up to participate in the global fashion spend-a-thon known as Fashion's Night Out, on Sept. 10 from 6 p.m. to 10 p.m. We already knew the centerpiece would be a Ferris wheel in the 200 block of Rodeo Drive (free rides with a receipt from participating stores), but now we're getting details about the carnival of events too.
At Giorgio Armani, Samuel L. Jackson will host an exhibition of his favorite red carpet looks over the years. Chanel will be offering free manicures with the new collection of polishes, Les Khakis de Chanel, and Lacoste is staging a Wii tennis tournament.
There will be no shortage of parties. Valentino is having a casino night. DJs Super Mash Bros. will be spinning at Emporio Armani, while DJ Rick Khan has been tapped for Roberto Cavalli's bash. Gearys will host a "gentleman's lounge" with Scotch, beer, hors d'oeuvres and the hottest models (of Rolex and Patek Phillipe timepieces).
Tods is debuting a limited-edition G-bag especially for the event, and Salvatore Ferragamo will be celebrating the first collection from new creative director Massimiliano Giornetti, with the launch of his W-bag. Mikimoto will be featuring pearl-stringing demonstrations, and Coach will have artists on hand to customize merchandise.
For more information, go to www.rodeodrive-bh.com.
-- Booth Moore
Photo: A rendering of the Fashion's Night Out Ferris wheel. Credit: Rodeo Drive Committee