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Armani teams up with Reebok for dual sport collections

July 19, 2010 | 10:58 am

Reebok x Armani collection, Reebox X EA7
Designer brand Giorgio Armani has always boasted a clean, sporty vibe. Think of tan, toned Jennifer Aniston walking countless red carpets in those sinewy sheaths created by the Italian house.

Now, Armani's lower-priced collection, Emporio Armani, is getting downright athletic — by teaming up with Reebok, one of the most iconic sportswear brands in existence.

The Reebok x Armani collaboration, which launches in August in Emporio Armani stores and on Reebok.com, includes two collections: Reebok x Emporio Armani — four futuristic athletic-shoe styles ranging from $275 to $450 — and Reebox X EA7, which is made up of two footwear styles and a range of spiffy, fashion-forward active wear (shoes are priced from $150 to $165; apparel from $65 to $195).

The dual-gender collections fuse Reebok's athletic technology with Emporio Armani's chic, oft-minimalist aesthetics.

The resulting pieces are super stylish and slightly futuristic-feeling; these are workout clothes for discerning dressers. Standout pieces include a kimono-wrapped gray hoodie jacket, pegged "sweatpants" that drape harem-style around the calves and spacey black trainers featuring exposed "shocks" at the heels and subtle tone-on-tone embossing.

"Today sportswear and active wear have become really important parts of our wardrobes," said Giorgio Armani in a news release.

"My new alliance with Reebok is a natural consequence of this philosophy." That much is clear.

-- Emili Vesilind

Photo: Pieces from the forthcoming Reebok x Armani collaboration. Credit: Emporio Armani

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