All The Rage

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Joie creates a limited-edition beach bag for Shutters on the Beach

July 1, 2010 |  1:09 pm

Bag with hotel

Just in time for those 4th of July beach outings, contemporary Socal label Joie has created a beach bag especially for Shutters on the Beach hotel.

The simple white canvas tote with brown leather wrapped handles is Joie's first collaboration with a hotel and will be sold in limited quantity (300 bags) through Shutters’ beach-style shopping site.

It’s a prime example of how savvy hotels and hotel shops are getting when it comes to merchandising and retail. Shutters on the Beach has a whole site dedicated to beach lifestyle items, the ACE in New York boasts one of two Opening Ceremony locations in Manhattan, and the SLS Hotel houses a Moss Gallery.

Hotels are getting hip to the endless branding possibilities, so now you can buy so much more than the bathrobe.

The Joie beach bag for Shutters on the Beach is $175 and available at

-- Melissa Magsaysay

Photo: Joie beach bag for Shutters on the Beach. Credit: Joie