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Hurley hosts a solo exhibit by Southern California artist Dalek

July 29, 2010 | 11:36 am

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Surf and skate brand Hurley is dedicating its SPACE gallery in Costa Mesa to artist James Marshall — known professionally as Dalek.

The artist will exhibit a single 37-foot continuous wall mural painting — a vibrantly hued work of synergistic geometric shapes dubbed "Chaos on the Edge of Reason" — that will be offered for sale by the square foot and cut out and framed on demand during the show's Aug. 4 opening night party (7 p.m. to 10 p.m. at 1945 Placentia Ave., Costa Mesa).

It's not the first time the SoCal-based artist has worked with Hurley. Earlier this year, he collaborated with the brand on a pair of custom board shorts, which featured another one of his kaleidoscopic, multicolored prints. Dalek, who was roomies with Hurley-sponsored skateboarder Kris Markovich in his early career, was also commissioned to create a painting for Hurley's 225 Forest concept store in Laguna Beach, which stocks Nike 6.0, Converse and Hurley.

The new mural uses a whopping 75 Pantone colors, and will be priced at $200 per square foot, available in three sizes: 2-by-2, 3-by-3 and 4-by-4. A smaller companion painting and four limited-edition 36-by-48 works on paper will also be available. 

And yes, you can decide which part of the painting you want to cut out. Just know that buying a slice means becoming a part of a larger project; everyone who walks away with a mini-mural will be photographed with their cut and interviewed on video. The resulting still photos and video will be used in a book and video on the project. 

-- Emili Vesilind

Image: Dalek's "Chaos on the Edge of Reason" mural. Credit: Hurley


 
 
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