Bridal diapers: The next big wedding trend?
In case loyal Image section and All the Rage readers couldn't tell from my blog posts and stories on the subject, I'm getting married soon. And I can honestly tell you that one of my biggest fears for that big day is the awkward feeling I'll have to embrace when I ask my maid of honor for help dealing with my gown and its train if I have to go to the bathroom (even though she professes not to mind).
Voluminous skirts, lengthy trains, rows of tiny buttons -- all of this can make the simple call of nature more like a two- or three-person, time-consuming production number. Still, I don't know if the latest "trend" is an appropriate solution: According to Marie Claire, bridal message boards are buzzing about wedding day diapers. Bridal stores are already selling these nappies, says writer Courtney Dunlop, who makes a good point that vendors are "probably just taking a box of Depends and jacking up the price" like anything else to do with a wedding. So, naturally it's only a matter of time before these things go designer, right? Kind of like Cynthia Rowley when she made her designer Pampers.
We know that brides come in all shapes and sizes and there are health conditions that make this a necessity for some brides, but we have to wonder if this is a big enough concern to bring in the advertising and branding specialists. Have you worn something like a diaper under your wedding gown? Would you? Did you wish you had? Share in the comments.
-- Whitney Friedlander
Photo: The Cynthia Rowley-designed Pampers. Credit: PRNewsFoto / Procter & Gamble