Musings on the culture of keeping up appearances

All the Rage

« Previous Post | All The Rage Home | Next Post »

Cult-favorite label Issa London launches a collection for kids

Issa

British fashion collection Issa London is famous for its flow-y dresses and vibrant prints. And now it's bringing its boho-elegant sensibilities to a new clothing collection for babies and kids, Baby Issa.

Specializing in adorable everyday dresses with a charming ragamuffin feel, designer Daniella Issa Helayel wanted to create a collection that was light, colorful and allowed for plenty of "freedom of movement."

The initial line includes tea dresses, summer party frocks, trench coats, swimwear and shorts in cotton and voile for girls, and funky-print shorts for boys. The casual prints include doodle-style hearts, spots and stripes in pink, green, red and navy blue.

“My friends are always asking me to make miniature versions of my dresses for their children," Helayel said. "As a Brazilian, my favorite time of year is summer, so it made perfect sense to develop a baby line with the first summer collection based on the sensibilities I usually bring to the main Issa line.”

The collection, which is sized for newborns through 12-year-olds and priced from around $120 to $150, will be available at BabyIssa.com (which is not live yet) in November.

-- Emili Vesilind

Photo: Looks from the forthcoming Baby Issa collection. Credit: Issa London


 
Comments () | Archives (0)

The comments to this entry are closed.



Connect

Recommended on Facebook


Advertisement

In Case You Missed It...

Video



Tweets and retweets from L.A. Times staff writers.





Archives
 

Categories