All The Rage

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But can we wear (Betty) White after Labor Day?

July 21, 2010 |  6:00 am

From Super Bowl commercials to a "Saturday Night Live" hosting gig to starring in a new sitcom, it probably seems as if the multiple Emmy Award-winning actress Betty White is everywhere these days.

Just wait until August.

Rage_Betty_hoodie That's when a line of officially licensed men's and women's T-shirts and hooded sweatshirts bearing her smiling visage rolls out to retailers

Announced on Tuesday, the deal gives Van Nuys-based Jerry Leigh Apparel exclusive license for the use of White's likeness in the apparel category, with a portion of proceeds to benefit the Denver-based Morris Animal Foundation, an animal health and welfare organization of which the actress is a trustee.

If you can't wait for the mighty White to land at bricks-and-mortar retail, you can snap up one of four styles of zip-front or pullover hoodies (with cord management for your portable music player) that are available here.

Among the offerings are a punk style "God Save the Queen" graphic framing her face, another serves up a Warholian six-pack of multicolored Betties and -- our favorite -- a black and white riff on Shepard Fairey's famous Obey Giant image, with White's sweet countenance subbing in for Andre the Giant's.

We don't know exactly what slice of the teen demo both recognizes Betty White and is looking for a zip-front hoodie with an iPod jack in the pocket, but we're pretty sure of one thing.

Back in St. Olaf, she'll be golden girl.

-- Adam Tschorn

Photo: A portion of the proceeds from sales of the officially licensed Betty White apparel collection, like the $48 hoodie pictured above, will be donated to the Morris Animal Foundation. Credit: Jerry Leigh Apparel