All The Rage

The Image staff muses on the culture of
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New web-slinger is the face of fall for Band of Outsiders

July 16, 2010 |  1:13 pm


For Band of Outsiders' fall/winter 2010 menswear ad campaign, Scott Sternberg has drawn a future Spider-Man into his web.

That would be 26-year-old British actor Andrew Garfield, who on July 1 was announced as the one chosen to step into Tobey Maguire's tights for a reboot of the "Spider-Man" franchise due out in 2012.

Five days later, Garfield donned pieces from Band's AW10 collection to scamper up trees, commandeer golf carts and generally goof around on the ski slopes of Mt. Baldy, looking like a bored college kid waiting for the winter, while Sternberg, the label's founder, creative director and designer, snapped away with his Polaroid camera.

The photos, recently posted on the label's website, follow in Sternberg's habit of tapping celebrity friends and clientele to model his wares against a California backdrop, including Sarah Silverman (at Canter's), Jason Schwartzman (on the streets of L.A.'s Chinatown), and, most recently, Dave Franco and Donald Glover on the docks of Marina Del Ray earlier this year.

Come to think of it, Spidey's other identity seems exactly like the kind of nerdy/cool/preppie guy who might show up at a science fair wearing Band of Outsiders.

I know it's a ways off, but when it comes to casting the AW12 campaign, perhaps Peter Parker would be the perfect pick?

My spider-sense is tingling already.

-- Adam Tschorn


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All The Rage reviews AW10 Band of Outsiders collection

Photo: Actor Andrew Garfield in a look from Band of Outsiders fall/winter 2010 menswear advertising campaign shot on Mt. Baldy. Credit: Scott Sternberg