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Macy’s Passport show heads east to downtown L.A.’s Orpheum Theatre

June 29, 2010 | 12:37 pm

After 14 years of holding its annual fundraiser/fashion event at the Barker Hanger in Santa Monica, the Macy’s Passport show is relocating to the Orpheum Theatre on Broadway in downtown Los Angeles.

The show will make its “Broadway” debut on Sept. 16 with singer Macy Gray as the headlining act. The event, called “Macy’s Passport presents Glamorama” will no doubt have its usual over-the-top presentation and upbeat choreographed dancing. This year designer looks will include Marc by Marc Jacobs, INC International Concepts, Tommy Hilfiger and Just Cavalli. It will be interesting to see how they make use of the historic theater setting as opposed to the vast, industrial space of an airplane hangar, and whether such a visible event will stimulate others like it to explore the downtown venue options.

“Macy's is excited to be part of the trend to bring iconic events to downtown Los Angeles, said Larry Hashbarger, special productions director for Macy's Parade & Entertainment Group.  " 'Macy’s Passport presents Glamorama' is reinventing and reimagining runway as theatre and moving to the Orpheum Theatre means the event will be part of the dynamic change and energy of a revitalized downtown.”

The Passport event started 28 years ago in a Macy’s employee cafeteria and has grown to raise more than $40 million for HIV/AIDS services and research.

-- Melissa Magsaysay

Photo: The runway at the 2009 Macy's Passport show. Credit: Lawrence K. Ho / Los Angeles Times