How did ‘Alice’ get that look? Find out at the International Make-Up Artists Trade Show this weekend

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

Do you go weak in the knees when you walk into Sephora? Feel faint at the sight of a MAC?

If you’re a makeup maven, get ready for major euphoria this weekend when the International Make-Up Artists Trade Show comes to the Pasadena Convention Center. Although this should be a huge draw for professionals, it’s also open to the public. The most prestigious brands around -- including Bobbi Brown, MAC, Urban Decay and Make Up Forever -- will unveil new products and tools and offer discounts on old ones.

Celebrity artists will offer classes and demonstrate techniques. Other highlights include a couture bridal show sponsored by The Knot magazine; the Make-Up Museum featuring makeup special effects, animatronics, sculptures and more from some best-loved films; and a panel discussion featuring the artists behind the characters’ looks in Tim Burton’s ‘Alice in Wonderland.’

The show is scheduled from 8:30 a.m. to 5 p.m. Saturday and 10 a.m. to 5 p.m. Sunday, with some master classes Friday and Monday. Advance ticket sales end at 5 p.m. Thursday ($65 for a two-day pass, $35 for one day, $20 for exhibit floor admission only), but you can buy tickets at the door for $5 more for the passes. Floor admission only will be the same price. Children’s tickets are $15 for ages 5 to 10. The Pasadena Convention Center is at 300 Green Street. For more information and a complete schedule, check out the IMATS website.

-- Susan Denley