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Alice + Olivia hits the road in an Airstream pop-up shop this summer

June 2, 2010 |  1:40 pm

Alice+Olivia Contemporary brand Alice + Olivia is going mobile this summer — touring the Southern states in a revamped Airstream mobile home that will double as a pop-up shop and makeover wagon.

The roving fashion camper, which will tote stylists and a makeup artist, will be giving makeovers, providing styling advice, doing impromptu photo shoots and taking on special projects, including outfitting a new mom, a teen on her way to prom and a bride for her upcoming honeymoon.

The tour, which starts at the Bonnaroo Music Festival on June 10 in 
Manchester, Tenn., and ends in Raleigh, N.C., with a trunk show on June 29, will pass through Miami, Savannah, Ga., and Myrtle Beach, among other towns. 

Brand founder and designer Stacey Bendet said the idea for the mobile home pop-up came to her when she was looking "for interesting ways to reach our customers," adding, "I had seen this picture of a vintage trailer, and was like, 'We’ve gotta renovate one of those. So we literally found an old vintage Airstream and redid it."

While Bendet will only be on the tour for select dates, she's looking forward to posting video from the Southern jaunt on the label's website. "It's about creating content to promote the brand...and directly reach our customers." 

The designer added that if all goes well this time out, the Airstream will be back on the road — in a different section of the U.S. — in no time. See the full list of tour dates below.

-- Emili Vesilind

Photo: Alice + Olivia dresses. Credit: Alice + Olivia.

Tennessee:

Manchester: Bonnaroo Music Festival,
 June 10 through June 13 


Knoxville: Trunk show with Obligato, 
June 14 


Nashville: Trunk show with Cotton Mill + Vintage tour, 
June 15 and June 16

Nashville: Vintage tour, June 16

Alabama

Orange Beach:  Block Party to benefit Share the Beach, June 17  

Florida

Miami: Trunk show with Scarlet, June 18 


Miami: Fashion show with Fountainebleau Hotel, June 19

Tennessee

Nashville: June 21 and June 22 / Nashville Rising Concert, June 22
 
Georgia

Atlanta: Event with Saks Fifth Avenue, June 23


Savannah: Trunk show at Bleu Belle, June 24

South Carolina

Wilmington: Trunk show/event with Monkees, June 25  


Charleston: Event with Bananas and Caviar, June 26 and June 27

Kiawah Island: Pop-up Shop at Freshfields, Photo shoot, June 28
 
Raleigh: Trunk show/event with Gina Chandler, June 29

Virginia

Virginia Beach: Event TBA, July 1
 
Washington DC

CUSP trunk show, July 2
 
New Jersey

Jersey Shore: Pop-up shop on the Boardwalk, July 3 and July 4.         

New York

Montauk: Event TBD, July 10 and July 11.

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