Alice + Olivia hits the road in an Airstream pop-up shop this summer
Contemporary brand Alice + Olivia is going mobile this summer — touring the Southern states in a revamped Airstream mobile home that will double as a pop-up shop and makeover wagon.
The roving fashion camper, which will tote stylists and a makeup artist, will be giving makeovers, providing styling advice, doing impromptu photo shoots and taking on special projects, including outfitting a new mom, a teen on her way to prom and a bride for her upcoming honeymoon.
The tour, which starts at the Bonnaroo Music Festival on June 10 in Manchester, Tenn., and ends in Raleigh, N.C., with a trunk show on June 29, will pass through Miami, Savannah, Ga., and Myrtle Beach, among other towns.
Brand founder and designer Stacey Bendet said the idea for the mobile home pop-up came to her when she was looking "for interesting ways to reach our customers," adding, "I had seen this picture of a vintage trailer, and was like, 'We’ve gotta renovate one of those. So we literally found an old vintage Airstream and redid it."
While Bendet will only be on the tour for select dates, she's looking forward to posting video from the Southern jaunt on the label's website. "It's about creating content to promote the brand...and directly reach our customers."
The designer added that if all goes well this time out, the Airstream will be back on the road — in a different section of the U.S. — in no time. See the full list of tour dates below.
Photo: Alice + Olivia dresses. Credit: Alice + Olivia.
Manchester: Bonnaroo Music Festival, June 10 through June 13
Knoxville: Trunk show with Obligato, June 14
Nashville: Trunk show with Cotton Mill + Vintage tour, June 15 and June 16
Nashville: Vintage tour, June 16
Orange Beach: Block Party to benefit Share the Beach, June 17
Miami: Trunk show with Scarlet, June 18
Miami: Fashion show with Fountainebleau Hotel, June 19
Nashville: June 21 and June 22 / Nashville Rising Concert, June 22
Atlanta: Event with Saks Fifth Avenue, June 23
Savannah: Trunk show at Bleu Belle, June 24
Wilmington: Trunk show/event with Monkees, June 25
Charleston: Event with Bananas and Caviar, June 26 and June 27
Kiawah Island: Pop-up Shop at Freshfields, Photo shoot, June 28
Raleigh: Trunk show/event with Gina Chandler, June 29
Virginia Beach: Event TBA, July 1
CUSP trunk show, July 2
Jersey Shore: Pop-up shop on the Boardwalk, July 3 and July 4.
Montauk: Event TBD, July 10 and July 11.Follow All the Rage on Facebook and Twitter.