All The Rage

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Swoon's affordable bridal gowns

May 7, 2010 |  1:06 pm

Anyone who's been a bridesmaid knows that the honor doesn't always come cheap. And since I got engaged on New Year's, I've given quite a bit of thought to the dresses my four lucky friends joining me at the altar will wear: something befitting the event, yet something they can -- to use the phrase that's more truthiness than truth -- wear again. Most important, I'm also worried about price.

As the attention in my social circle seems to shift toward my wardrobe for the day, I realized that I would love these things for my gown as well -- something chic and comfortable but maybe not so much cha-ching.  Which is why Swoon's Amy Wong Micucci has given me hope.

Around June 1, Micucci will offer more matrimonial versions of her not-overly-stuffy, affordable bridesmaid dresses via her website -- think heavier fabric weight and full linings (or a double lining for chiffon). This does mean the price is a bit steeper than what your girls will be paying, but we're still talking a sticker price of under $500. Best of all, they're casual enough that you might even be able to ... wear it again? 

-- Whitney Friedlander

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Prices for photos as shown: Cancun dress $425, sash $22; Mykonos dress $425, sash $22; Florence dress $425, sash $24; and Sonoma dress $465, sash $30. Credit: Swoon