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Rodarte creates T-shirts for the 50th anniversary of the Godard classic 'Breathless'

May 6, 2010 |  2:00 pm


Breathless04bwThe film fanatic Mulleavy sisters -- the designers du jour also known as Rodarte -- have collaborated with distributor Rialto Pictures to create two T-shirts commemorating the 50th anniversary of Jean-Luc Godard’s 1960 film “Breathless.” 

Besides Jean Seberg’s pixie crop, the most memorable style moment of the movie might be the New York Herald Tribune shirt she wore while selling the paper on the streets of Paris. One T-shirt will have the same newspaper title and the other will be an original design inspired by the film. Perhaps something brooding and Bogart-esque like Jean-Paul Belmondo’s character? Or maybe something that conveys the impact of the film on the designers.

“Godard reformulated the visual language through which stories are told,” said Laura Mulleavy in a statement. “He is a renegade. In 'Breathless,' he broke all of the rules and formulas within the lexicon of film. His use of wordplay, his interest in time, and his ability to translate stream-of-consciousness writing to images was groundbreaking.”  

Not sure what that shirt would look like.

But both styles will be available this month at Barneys New York stores in the U.S., Colette in Paris and Dover Street Market in London.

Rodarte will also be designing the windows of Barneys New York and Los Angeles in full “Breathless” fashion later this month.

-- Melissa Magsaysay

Photo: Jean Seberg and Jean-Paul Belmondo in Jean-Luc Godard's film "Breathless." Credit: Rialto Pictures / Studio Canal

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