H&M launches a festival-themed collection for its Fashion Against AIDS campaign

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H&M is getting into the swing of summer by launching a collection tailored to the bohemian spirit of summer music festivals.

The hip line — which hit stores on Thursday — is the retailer’s third collection for the Fashion Against AIDS campaign, with 25% of sales being donated to youth HIV/AIDS awareness projects.

The guys and girls collection strives to cover the entire festival experience — by encompassing everything from clothes and accessories to tents, fold-up chairs and sleeping bags.

Boho looks for girls include denim hot pants, patterned
leggings, embellished tunic tops, maxi-dresses, leather jackets, gladiator sandals, chunky bracelets and beaded tribal-style necklaces; while guy offerings include classic rock star gear, such as skinny blazers and jackets, faded and patched denim jeans and cropped shorts, embellished vests and paisley-printed sleeveless tees.

“For me, festivals are unique and inspirational places, as they unite both music and fashion,’ said Ann-Sofie Johansson, H&M’s head of design. ‘To hear your favorite bands, to see and meet creative people gathered together from all over the world and sporting different looks is really inspiring to me.”-- Emili Vesilind

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