Comme des Garçons’ and Dior launch creepy-artsy new short films
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Artsy short films are fast becoming an integral part of any modern fashion or beauty campaign. And two big design houses, Comme des Garçons and Christian Dior, have recently debuted avant-garde (and, well, kind of creepy) films for new collections.
Cult-favorite brand Comme des Garçons’ three-minute cinematic offering, which is in the above video player, was created to promote its new fragrance, Wonderwood — and features mood-board-style images of a decaying doll face watching pine combs, pine needles, broken acorns and insect-like woodpeckers move around on their own. All of this is set to chilling-cum-whimsical instrumental music that might have been at home in the ‘80s horror movie, ‘Children of the Corn.’
Commercial directors The Quay Brothers, who created the short film, said in an interview playing on YouTube.com that they had to smell the fragrance before deciding how to proceed with the project. ‘The film grew as we worked on it,’ added Stephen Quay. ‘As we’re shooting the film, we’re actually cutting it with the music simultaneously to see if it works.’
Brand X has the scoop on the 16-minute David Lynch-directed and John Galliano-art directed short for Dior’s Lady Blue handbag collection, starring house muse Marion Cotillard (watch the first part in the below video player). But it’s definitely very ‘Twin Peaks’ in attitude, boasting a slow-moving, otherworldly plot line (why are so many women in Lynch’s film disoriented?), wide shots of Shanghai and spooky ‘40s party music, a la ‘The Shining.’
Neither film is astonishingly beautiful or even very captivating, but both are imbued with major vibe, which I suppose is the whole point.