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Cameron Silver captures the chic side of premium denim

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Anyone familiar with Cameron Silver’s Decades boutique and the pricey vintage items ranging from Hermes Birkins to Rochas ball gowns knows the man understands the allure and history of these gems and the wants of the women who wear them. So, it may come as a surprise that Silver will be launching a denim collection called Decades Denim for Holiday 2010/2011 at prices that barely make a dent in the tags that usually hang in his West Hollywood store.

“I’ve never run my business by doing anything the obvious way,” says Silver, who as creative director in this new venture is taking a high-fashion approach to working with an everyday fabric.

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“I realize that denim is the foundation of a modern person’s wardrobe and I want to treat it as a collection and give it a high-fashion point of view,” he says. “This is essentially translating the aesthetic of what I’ve done with Decades.”

The high-fashion angle takes shape in long, slim and sleek shapes that have very minimal markings or branding and are meant to dress up a simple T-shirt or stand up to a well-tailored YSL blazer. Styles such as the “Martha” and “Nadja” are slim and long with slant front pockets and the appeal of an equestrian-style pant. They have a very ‘70s feel, with higher rises than most premium denim brands, which makes sense since Silver was aiming for what he calls “streamlined American minimalism.”

“If Halston were alive and making a denim collection I think this would be the aesthetic,” he says.
Fittingly, there is a tux jean and a trouser jean in the collection which contains 16 different styles and will hit stores in October.

And with prices ranging from $99 to $129, there might (might) just be room in a budget to buy a Birkin from Silver’s store…someday.

-- Melissa Magsaysay

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