All The Rage

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Billy Reid charity T-shirt benefits Nashville flood relief

May 24, 2010 |  2:00 pm
In February, Florence, Ala.-based fashion designer Billy Reid took home the GQ/CFDA award for best new menswear designer in America in part for his ability to mine -- and meld -- the influences of the Southern/country vibe with high-end luxury tailoring. This month, he's doing his part to pay some of that Rage_Billy_Reid_Charity_T back to a community where one of his six boutiques is located, with a charity T-shirt to benefit the victims of the Nashville floods.

The limited-edition red T-shirt bears the word "love" stacked two letters at a time like Robert Indiana's iconic image, with the "O" consisting of three white stars on a field of blue -- an image that appears on Tennessee's state flag. The original design was created by a Nashville resident and graphic artist named Katie Beth, who, in the aftermath of the floods, printed it on stickers and sold them to benefit United Way Nashville.

Net proceeds from sales of the $38 Tennessee Love T-shirts (currently available for pre-order under the "new arrivals" tab at his website) will go to a local volunteer organization, Hands on Nashville.

-- Adam Tschorn

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Photo: Net proceeds from the sale of Billy Reid's Tennessee Love T-shirts -- available in men's (pictured) and women's styles ($38) -- are earmarked for a charity that benefits victims of the recent Nashville flooding. Credit: Billy Reid.