O'Neill launches eco-friendly collection with J.K. Livin artist Mishka
O.C.-based surf apparel company O’Neill just announced the launch of ECO’Neill, a collection of sustainable, eco-friendly designs launching for spring 2010 for men and spring 2011 for women.
ECO’Neill’s initial collection includes basic T-shirts, tanks and beanies made from 100% organic cotton, and novelty tees and tanks in 100% organic cotton slub jersey (which is generally a softer, more pliable fabric). There will also be boardshorts made from fabrics created from recycled plastic bottles. Prices will range from $22 to $69.50.
“Mishka adds a whole new dynamic and direction to O’Neill,” said Toby Bost, chief executive of O’Neill Clothing. “Having an appreciation for the ocean and Earth are attributes that make him a natural fit for us. We’re looking forward to incorporating his music, unique spirit and creativity into the ECO’Neill line.”
Mishka, who spent his early years living on a boat in the Caribbean, said, “I have found such musical and spiritual inspiration out on the waves, so this partnership is a good way to connect with people who probably feel the same inspiration. It’s also cool if I can help O’Neill become a more ecologically friendly company along the way. It’s a win-win situation.”
Photo: Mishka dressed in clothing from O'Neill's new eco-friendly collection, ECO'Neill. Credit: O’Neill / ShermPhoto