Karl Lagerfeld produces an Eres-Chanel co-branded photo shoot
The French lingerie-and-swimsuit label tapped the ponytailed prince of fashion to shoot a series of photographs portraying its spring-summer 2010 collection in a fresh, cheeky light.
The resulting "fashion tale" -- which was conceived, staged and photographed by Lagerfeld -- features a comic strip-style series of photos showing a model looking like a modern pin-up rummaging through her closet for a few articles of Chanel prêt-à-porter. Ultimately, she reemerges dressed in Eres swimsuit and lingerie ensembles.
The photo series will be featured on the Eres website starting in May.
Photo: A photo from Karl Lagerfeld's forthcoming Eres campaign. Credit: Eres