Alexx Jae & Milk launch eco-friendly clothing line

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Dozens of seasoned shoppers and famously environmentally conscious celebs, including Emmanuelle Chriqui, Amy Smart and Perrey Reeves gathered at Milk boutique on 3rd Street Tuesday night to celebrate Milk owner Bari Milken and her friend and fashion designer Alexx Levin’s new line of recycled fabric clothing simply called Alexx Jae & Milk.

The two source overstock fabric in downtown L.A. to create their line of contemporary pieces, which for their summer and fall 2010 line include mainly solid basics such as drapey v-neck T-shirts, strapless maxi dresses, kicky mini-dresses and high-waist skirts. Every item is manufactured locally, so no outsourcing for zippers, hardware or labor, which in addition to recycling fabric, reduces their carbon footprint.

“The buttons are made from coconut, and our labels are printed with soy-based dye,” said Milken who was bouncing around mingling with her friends and loyal customers in a pink and black graphic print strapless mini-dress from her own line.

Chriqui, the event’s hostess, wore a more subdued piece from the duo’s collection, a short black dress with side cutouts called “the futuristic cut out dress,” which she paired with Jimmy Choo’s fringy Tita clutch. It was the epitome of a sexy little number and banishes the notion that eco-friendly fashion has to be frumpy.

The line retails for $60 to $350 and is sold at Milk

-- Melissa Magsaysay