Diesel launches a dance-tastic interactive fashion video
Diesel is taking interactive shopping to fully integrated levels. The denim and sport brand just debuted an "online social fashion-tagged music video" -- a video you can stop, click and shop from -- on its website.
Inspired by Jean-Luc Godard's "Bande a Part" movie, which features would-be criminals running around dancing, pretending to have shoot-outs and reciting newspaper stories to one another, the video features 100 people doing a simple line-dance routine while styled in (you guessed it) Diesel's spring collection.
The playful video, helmed by French-born director Arno Salters, features a stop-motion technique that sees the dancers rapidly changing their clothes while following the choreography. You can pause it, roll over items to see product information and, ultimately, click to buy the items online. The stylish clip features the song "A Hundred Lovers" by Josep.
Video: Diesel's new interactive fashion video. Credit: Diesel.