Coca-Cola debuts Karl Lagerfeld-designed soda bottles, ads
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Designer Karl Lagerfeld is the man behind -- and on the label for -- a limited-edition run of Coca-Cola Light in France.
Women’s Wear Daily reports that the ponytailed fashion force shot the new ad campaign for the global soda giant, which features two of his favorite models, Coco Rocha and Baptiste Giacobini, and also designed the soda’s white bottle, which boasts a hot pink aluminum cap and a simple black graphic of Lagerfeld’s famous silhouette (instantly recognizable by the high collar, pointy boots and trademark ponytail).
The ads will debut in France on April 28 in magazines and on billboards, including across Galeries Lafayette which, along with trendsetting Parisian boutique Colette, will sell a limited-edition boxed version of the bottle (with a matching bottle opener), for 47 euros, or $64.
Lagerfeld, a devoted fan of consumables with zero calories, told WWD that he likes to drink Coca-Cola Lite in “a delicate crystal goblet” to accentuate the taste. Naturally.
In the ad, a coquettish Rocha sips her no-calorie soda pop out of Lagerfeld’s favorite Lalique glass, while clad in a cute black shorts, a white button-down and fingerless gloves -- all from the designer’s namesake Spring collection.