Los Angeles Fashion week schedule; ‘Concept’ announces label lineup

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Los Angeles’ twice-yearly fashion frenzy gets underway Tuesday and, barring a last-minute addition to the lineup (stranger things have happened), will end on March 24. Below we’ve compiled the most up-to-date information regarding events and participants -- the most noteworthy additions being the slate of designers participating in the Concept fashion week event, which starts on March 22.

March 16

Gen Art hosts an “alumni reunion” at the Roosevelt Hotel, with 20 Los Angeles-area alumni of the Gen Art program, each presenting one model wearing one look from his or her fall 2010 collection in a presentation format. Designers and labels expected to participate include Eduardo Lucero, Elmer Ave, Endovanera, Erik Hart, Grey Ant, Jared Gold, Jeffrey Sebelia, Jovovich-Hawke, Katy Rodriguez, Louis Verdad, Rami Kashou and Society for Rational Dress. 7 to 10 p.m. Open to the public; tickets and additional information here.

Designer Sue Wong previews her fall 2010 collection at her atelier/design studio at 3030 W. 6th St., Los Angeles; 5:30 to 8:30 p.m. Invitation only.

March 17
Fashion Group International Los Angeles celebrates its 75th anniversary by hosting its second “Meet the Designers & Their Muse” event. Designers on tap include Lloyd Klein, Sue Wong, Ina Soltani and James Galanos. The Standard Hotel Downtown L.A., 550 S. Flower. Red-carpet reception starts at 6:30 p.m. Open to the public; tickets and full schedule available here.

March 18
International debut of the Molly Crabapple collection, Ron Robinson Fred Segal, 8118 Melrose Ave., 6 to 9 p.m. Invitation only.

Designer Yotam Solomon presents his fall/winter 2010 “Native American Collection” at an undisclosed location (provided upon RSVP), 8 p.m. Invitation only.

March 19

Directives West hosts the First.L.A. runway show focusing on contemporary’s up-and-coming design talent and key merchandising statements for fall 2010 at the Cooper Building penthouse, 860 S. Los Angeles St., 5 p.m. Open only to industry and media.*[UPDATED: 3/16/10]

Project Ethos, an event that ambitiously promises to deliver “L.A. Fashion Week in one night,” with a 10-designer runway show headlined by two “Project Runway” alumni (Gordana Gehlhausen and Jesus Estrada), bookended by musical performances and surrounded by art installations. Music Box @ Fonda, 6126 Hollywood Blvd. 8 p.m. Open to the public. Tickets and additional information here.

“110 Years of Fashion: How Vintage Inspires 21st Century Trends,” a panel discussion moderated by Alison Nieder, executive editor of California Apparel News. Panelists include Doris Raymond, owner of The Way We Wore, designer Sue Wong, and BB Dakota creative director Katharine Brandes. 4:30 to 5:30 p.m. Open to registered retailers, industry guests and media. Through March 21, BOXeight is holding a series of behind-the-scenes photo shoot/presentations featuring a handful of designers (so far, organizers say labels on the list include Skingraft, Orthodox, Eduardo Lucero and Future Heretics).

Through March 21, Los Angeles Fashion Weekend at Sunset Gower Studios will showcase runway collections by Buffalo by David Bitton, Civil Society, Zanerobe and White Trash Beautiful, among others. Invitation only except for the Green Initiative Humanitarian Fashion Show on March 20 at 2 p.m. Tickets available here; a full schedule of events is here.

March 22-24

The newest event on the calendar -- Concept -- has firmed up some details for its fledgling downtown fashion week. Currently, the list of participating designers includes martinMARTIN, Fremont, Mike Vensel, Jen Awad, ‘Project Runway’ alumnus John Sakalis, The Battalion, Valerj Pobega, B. Scott. Otto Gates, Chelsea Rebelle, and Skingraft.

The schedule hasn’t been finalized, but shows, presentations and installations are expected to take place from 6 to 9:30 p.m. March 22-24. at the Spring Arts Tower, 453 S. Spring St. Open only to buyers, invited guests and media. Contact, updated schedules and additional information will be available here.

-- Adam Tschorn

*[UPDATED: 3/16/10: In an earlier version of this post, the Directives West First.L.A. show was listed on the wrong date. It takes place on Friday, March 19, 2010.]

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