H&M launches its first full-fledged eco-friendly collection
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H&M has gone green. The Swedish fast-fashion chain launched its first-ever 100% sustainable clothing collection in stores Thursday. The Garden Collection is made from ‘environmentally adapted materials,’ including organic cotton and linen and recycled polyester, and features 80 different clothing pieces and 10 accessories – all priced less than $59.95.
Fittingly, the line is blooming with floral looks, using both subtle and bold prints. There are short, swingy dresses in simple white and cream fabrics, as well as florals; easy-fitting jackets -- a long anorak and boxy blazer -- in taupe and brown; and a show-stopping strapless cocktail dress (featuring ruched flowers on the skirt) in lipstick red.
The cottons and linens used in the collection were grown without the use of hazardous chemicals, and the recycled polyesters were made from PET-bottles and textile waste (preexisting fabric).
In short, it’s a stylish, cheery Spring collection you can get behind without an ounce of guilt.
To view the entire line, go to hm.com.
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