Musings on the culture of keeping up appearances

All the Rage

« Previous Post | All The Rage Home | Next Post »

Geren Ford launches shoe line for spring

Gerenford2

L.A.-based contemporary designer Geren Lockhart has gained a huge following of girls who love to layer her sophisticated silk separates with jeans and leggings for what has become the unofficial “going out” outfit in Hollywood.


Lockhart is expanding her business (under the Geren Ford label) to include shoes and eventually bags.


"I've always had a passion for shoes, bags and small leather goods,” says Lockhart.  “We worked for a long time to find the right partners to put together a program that would be crafted and chic, but could still be delivered at a price-point that makes them accessible. “


With muses like Bianca Jagger, Jerry Hall and Bridget Bardot informing her debut footwear collection, expect the glam quotient to be as high as the stiletto heels.


Prices range from $285 to $395 and will be available at www.gerenford.com at the end of March.


Melissa Magsaysay

Photo: "Jerry" collar heel in black/Geren Ford

 
Comments () | Archives (0)

The comments to this entry are closed.



Connect

Recommended on Facebook


Advertisement

In Case You Missed It...

Video



Tweets and retweets from L.A. Times staff writers.





Archives
 

Categories