Cynthia Rowley collaborates with Roxy on a chic new surf collection

SoCal surf brand Roxy has teamed up with veteran New York designer Cynthia Rowley for a chic, surf-inspired collection launching in April that will be sold exclusively at Barneys New York in the U.S. and Colette in Paris.  

The concept for Cynthia Rowley for Roxy was, fittingly, born on the beach — when avid surfer Rowley bumped into Randy Hild, Roxy's executive vice president of marketing, in Montauk, N.Y. Talk of a collaboration ensued.

“The most important thing as a designer is to tell a story," said Rowley, who spends her summer weekends on the beach with her family. “This is an authentic and genuine expression of my passion for the surf lifestyle.”

And the surf brand has committed to the collaboration for the long haul. The two companies will partner for a minimum of three years. “Our mission at Roxy has always been to have one foot in the surf world and the other foot in the fashion world,” Hild said in a press release. “Barney’s is a great common ground for both brands to bring that idea into reality. It’s amazing to see the New York and fashion community embrace the surf lifestyle and put a whole new style spin on it. ”

The 40-piece collection looks decidedly grown-up for a brand that's targeted teens and college girls since its inception (and Barneys is no Forever 21). Rowley's love of retro color combinations (think turquoise with orange) and ladylike shapes elevates Roxy's unfettered technical wear to new heights of sophistication. 

The initial collection, which ranges from $13 to $180 per piece, includes a neoprene pencil skirt, double-knit hoodie, neoprene ballet flats, a neoprene short wet suit and leather sandals with giant silk tassels. Perfect (and pretty) gear for a weekend getaway in Kauai or a sun-drenched day in Malibu.

--Emili Vesilind

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Photos: Looks from the new Cynthia Rowley for Roxy collection. Credit: Roxy.

Comments

[hansel]

Nice stuff, cant wait to see it on the beach. as far as CR, she may love the surfing lifestyle but she cannot "surf". Surfing requires comfortably standing and some modest, even tiny amount of control. It requires tremendous work and practice before parading and profiting from the fact that one is a surfer, and trusting that no one requires it to be true or not. It would be nice for her to admit she simply loves it and desires to do it one day, not just frankensteining it straight to the beach cutting off and blocking the rare capable surfer out there. i know because i have to witness this all summer and avoid being hit by that red board the size of texas. Montauk is actually home of some of the worlds ugliest and worst surfing. manhattans finest crashing left and right on giant boards in the "frozen stinkbug" pose. They look really good on the beach though, with all the gear and curated boards and goods. respect the sport, it has a great tradition of humility. other than that her style on land and design skills are fantastic!