A|X Armani Exchange concept store bows on Robertson Boulevard’s retail strip

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Armani Exchange opens the doors Wednesday to its new concept store on Robertson Boulevard. Formerly the ultra-luxe Armani Casa home design store, A|X on Robertson has been made-under to resemble a minimalist Hollywood nightclub, covering 6,600 square feet, with blue fluorescent bulb-lighted displays, chrome fixtures, a speaker wall and raw concrete floors.

The A|X concept is exclusive merchandise tailored toward a Robertson shopper, which also means celebrities and stylists. The store keeps the brand’s elitist edge with a VIP room for more intimate shopping and valet parking. But for a designer diffusion label, A|X prices are pretty accessible, starting at $25 for colored Pima cotton T-shirts.

This season, the store carries an exclusive line of basics that purposefully look like you’ve rolled in the sand with them like a canvas biker jacket ($130) and sand-washed skinny cargo jeans ($88) and women’s shorts ($48). The store also stocks special merchandise such as “Help Haiti” men’s and women’s T-shirts, ($32) with $20 from each sale benefiting Mercy Corps. Men can choose from day-to-night items such as a plaid roll-up sleeve shirt ($78), micro-stripe blazer ($175), trench coat ($245) and a selection of denim. Accessories, always Armani Exchange’s forte, include unisex sunglasses, jewelry and bags, including a black-leather studded clutch ($78).

“I really like the graphic print dresses,” said stylist Taylor Jacobson, who was pulling items Wednesday, referring to a brightly colored patterned sundress ($120) or a short-sleeve dress with a matte top stitched onto a shiny ink-blot print body ($98).

157 N. Robertson Ave., Los Angeles. (310) 270-4322. 11 a.m. to 7 p.m. Sunday through Thursday. 11 a.m. to 8 p.m. Friday and Saturday.

-- Max Padilla

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