All The Rage

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Theory taps top stylists for spring 2010 campaign

February 25, 2010 |  2:30 pm

It's a bump up from business casual. Basic blazers and neutral-colored trousers are getting done up with a twist at Theory this spring with 17 editorial and celebrity stylists putting their spin on how they think the pieces from the men's and women's lines should be worn and accessorized.

Theory is calling it the “fashion insider” campaign and tapped stylists such as Andrea Lieberman, Paris Vogue’s Julia von Boehm and V Magazine’s Karin Nelson to create original looks from the collection. Full looks are being sold on the company’s website, which now includes e-commerce.  It’s like having your own celebrity stylist – well, in theory anyway.

Melissa Magsaysay

Photo: A look from Theory's spring 2010 collection/Theory